Josh Goldstine has formally joined Paramount Footage as president of worldwide advertising and marketing and distribution.
His appointment has been rumored since September when Marc Weinstock exited his position as advertising and marketing chief amid the chief shakeup surrounding the corporate’s merger with Skydance. Goldstine begins on Wednesday and can report back to movie bosses Josh Greenstein and Dana Goldberg.
“Over his profession, Josh has led advertising and marketing for franchise cornerstones and breakout originals,” Greenstein and Goldberg wrote in a notice to workers. “He brings a pointy strategic lens to positioning, inventive promoting, media, publicity, partnerships, analytics, technique & analysis, inventive content material, and now, theatrical distribution.”
Finest recognized for orchestrating the pink publicity machine of “Barbie,” Goldstine spent 4 years as president of worldwide advertising and marketing at Warner Bros. the place he additionally oversaw the promotional efforts for industrial hits like “Dune,” “The Batman,” “Beetlejuice Beetlejuice” and “Wonka.” He spent seven years at Common Footage, engaged on such movies as “Quick & Livid,” “Despicable Me,” “Get Out” and “Fifty Shades of Gray.” Earlier in his profession, Goldstine labored at Sony Footage for twenty years as president of inventive promoting. There, he labored on the campaigns for Sam Raimi’s “Spider-Man” trilogy, “The Social Community,” “On line casino Royale” and “The Da Vinci Code.”
