Monday, November 17, 2025

First Fathom Occasions CEO, AEG Exec, US Fest Booker Was 73


John Alfred Rubey, a longtime live-events exec who was the primary CEO of Fathom Occasions, held senior posts at AEG models and helped e book the 1983 US Pageant mega-concert throughout an almost 50-year profession, has died. He was 73.

His household confirmed the information however not present a trigger or date of loss of life, apart from to say it was just lately.

Recognized to household and buddies as Roger and “Uncle Roger,” Rubey was born on October 5, 1951, in Evergreen Park, IL. In 1977, he joined famed promoter Barry Fey’s Feyline Productions in Denver. In the course of the subsequent decade he rose to VP and treasurer as the corporate booked the legendary “Mothership” tour starring George Clinton’s Parliament-Funkadelic together with live performance jaunts by such big-name acts as The Grateful Useless, Santana and Willie Nelson.

He and Fey additionally booked Steve Wozniak’s large multi-day 1983 US Pageant in Southern California, which drew such high acts as David Bowie, Van Halen, Fleetwood Mac, The Conflict, Ozzy Osbourne, a just-rising U2 and lots of others.

After leaving Feyline in 1987, Rubey went on to discovered Spring Communications; function COO of PACE Administration; and turn out to be president of AEG-TV and AEG Community Stay, producing and distributing stay live shows and particular occasions world wide. Whereas at AEG, he helped create new digital content material distribution fashions and partnerships to fund and monetize music and occasion content material together with worldwide cinema, tv, DVD, on-line and cell retailers such because the New Orleans Jazz and Heritage Pageant, World Citizen Pageant, Lollapalooza, Austin Metropolis Limits and others.

He additionally executed the primary stay 3D-to-cinema occasions that includes the likes of Bon Jovi, Garth Brooks, Phish, Black Eyed Peas and Katy Perry for Paramount. In that vein, Rubey distributed the 2009 Michael Jackson Memorial Service globally on all digital and broadcast units.

Later in his profession, Rubey turned the primary CEO of Fathom Occasions, which turned Fathom Leisure, the world’s largest stay cinema broadcast community. Whereas there, he championed modern theater occasions comparable to Mayweather Boxing, Grateful Useless Fare Thee Effectively, Woody Harrelson’s Misplaced in London and different stay occasions. He additionally led contract negotiations with The Walt Disney Firm, Disney Theatrical Group The Metropolitan Opera, Turner Basic Motion pictures and others. Below his steerage, Fathom Occasions grew attendance by 120%, driving revenues up by 92% and delivering bottom-line profitability throughout a interval of business decline.

Throughout his profession, Rubey gained some 60 2D and 3D Telly Awards, which rejoice excellence in video and tv throughout all screens, together with honors from the Worldwide 3D Society, Hollywood 3D Movie Pageant and others

Rubey is survived by his spouse, Donna, alongside together with his siblings, nieces, nephews and prolonged household.

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