MSNBC remodeled into the newly named MS NOW on Saturday morning, because the community splits from mother or father firm Comcast.
“Don’t regulate your settings,” Jonathan Capehart, co-host of The Weekend, advised viewers shortly after 7 a.m. ET, from studios in Washington. “We’re previously MSNBC. As of this second, we have now a brand new identify, MS NOW, which stands for My Supply for Information Opinion and the World. However aside from that, and these snazzy new graphics, not a lot is altering. Backside line: Similar mission, new identify.”
Moments earlier, viewers noticed Morning Joe Weekend host Willie Geist log out for the ultimate time underneath the MSNBC identify, with a shot of the NBC Peacock brand.
MS NOW has been getting ready for this second since final yr, when Comcast introduced that it could be spinning off MSNBC together with different cable networks into a brand new firm, later named Versant. MS NOW has constructed up its personal newsroom, as NBC Information not is a sister community.
MS NOW won’t stream episodes of its reveals after they air on Peacock, the Comcast service, though previous MSNBC reveals like Morning Joe and Deadline White Home with Nicolle Wallace had been nonetheless obtainable as of Saturday morning. MSNBC ended its unique programming on Peacock a number of years in the past, however some MSNBC reveals had been obtainable the following day. MS NOW might be obtainable to pay TV subscribers on its cell app and Roku, tvOS, Fireplace TV, Android TV and Comcast Xumo linked apps.
The web site has modified as properly, to MS.NOW, with MSNBC.com redirecting to that web page.
MSNBC was launched in 1996 as a partnership between NBC Information and Microsoft. With an preliminary deal with web connectivity, the community finally remodeled right into a channel providing a mixture of information and opinion, and Microsoft finally offered its stake however the identify remained.
