If you happen to thought the KPop Demon Hunter hype practice was working out of steam, you’d greatest suppose once more! As we speak, the movie that has taken over the world is shining even brighter as Netflix, Mattel, and Hasbro announce an unprecedented partnership to raise KPop to even better heights with a full vary of KPop Demon Hunters merchandise, together with dolls, motion figures, collectibles, playsets, and co-branded collaborations.
Merchandise will roll out at retail starting in spring 2026 by means of the vacation 2026 and past. Moreover, followers will get an early look by means of Mattel Creations, which is able to debut a presale three-pack of HUNTR/X dolls beginning November 12, 2025. Orders will ship in 2026, and followers can join updates right here!
The next arrives courtesy of as we speak’s press launch from Netflix, Mattel, and Hasbro:
KPop Demon Hunters has turn out to be a real cultural phenomenon. Launched in June 2025, each the movie and its soundtrack have soared up, up, as much as the highest of the charts. The film is now the hottest movie of all time on Netflix, with over 325 million views worldwide in simply 91 days. The soundtrack additionally reached #1 album on Billboard’s 200 Albums chart and has been streamed 8.3 billion instances globally. The movie’s single “Golden” turned the longest-running #1 hit by a lady group on the Billboard Scorching 100 within the twenty first century. Moreover, all 5 fundamental characters from the movie had been the high 5 most-searched-for Halloween costumes this yr, due to overwhelming fan assist.
Netflix’s mixed partnerships with Mattel and Hasbro will introduce a full portfolio of toys, collectibles, video games, role-play merchandise and extra that may enable followers of all ages to drink up the characters, music, and world of the movie in new and enjoyable methods.Â
“KPop Demon Hunters unleashed a worldwide fan frenzy — we’re speaking dancing, singing, and extra screaming than anybody was emotionally ready for,” stated Marian Lee, Chief Advertising Officer, Netflix. “HUNTR/X confirmed us {that a} really nice trio is greater than the sum of its elements. Netflix, Mattel and Hasbro becoming a member of forces on this first-of-its-kind collaboration means followers can lastly get their fingers on the greatest dolls, video games, and merchandise they’ve been not-so-subtly demanding on each social platform identified to humanity. As  Rumi, Mira and Zoey say — for the followers!”
By the Netflix-Mattel partnership, Mattel will market and develop a full vary of KPop Demon Hunters–themed merchandise throughout a number of classes, together with dolls, motion figures, equipment, collectibles, playsets, collaborations with co-brands, and extra, starting in 2026 with distribution worldwide. To present followers a primary have a look at Mattel’s choices, Mattel Creations—the corporate’s design-driven, direct-to-consumer platform—is introducing a presale three-pack of HUNTR/X dolls. Starting November 12, 2025, followers will have the ability to buy the gathering on Mattel Creations, with orders transport in 2026.
“We’re thrilled to deepen our partnership with Netflix by means of the record-shattering, chart-topping KPop Demon Hunters,” stated Roberto Stanichi, Chief World Model Officer, Mattel. “Celebrating the breakout characters on the coronary heart of the movie, Mattel will harness our world-class design, inventive, and advertising experience to introduce a broad vary of merchandise throughout main classes to the delight of followers all over the world.”
“KPop Demon Hunters is a robust popular culture phenomenon with international resonance—one which aligns seamlessly with our portfolio of iconic manufacturers and our dedication to innovation,” stated Tim Kilpin, President of Toy, Licensing, and Leisure at Hasbro. “This collaboration with Netflix permits us to deliver the movie’s dynamic universe to life past the display, providing followers immersive new methods to interact by means of play. Collectively, we’re constructing a product lineup that unites storytelling and fandom in a uniquely Hasbro approach.”
Talking as somebody who has tried desperately to get his fingers on some official KPop Demon Hunters t-shirts and has already pre-ordered the KPop Funko Pop figures, I’m thrilled to listen to that the IP is getting a correct merchandise push from such high-profile toy corporations. Take my pockets! Let’s go!
Supply:
Netflix
